How to choose names before doing company registration in Thailand?
“Companies have spent millions of dollars choosing their brands and their brand names and they’ve been picked explicitly to have an influence on consumer,” written by a University of Alberta marketing officer. Of course, we do not recommend one to spend this much money but this is a good reminder to prospective entrepreneurs planning to create a business and do company registration in Thailand.
Naming your business is such a difficult yet important first step for an entrepreneur deciding to create a business/company in Thailand. This requires numerous necessary requisites in order to successfully complete your registration. Choosing a name is a harder task than it looks. Creativity and business knowledge is at least needed to acquire the best option as possible. This process is important because company or business names favorably affect the prospective consumers’ perception and their buying behavior as revealed in a study published in the Journal of Marketing.
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Business names are the cornerstone of your brands or products. Thus, an entrepreneur should carefully plan out his strategy so as to achieve positive outcomes. We consolidated some ideas which might be helpful for you on this endeavor.
1. Focus group discussion
Conducting a focus group discussion about the best name option for your business is advantageous. This market research strategy is significant most especially if you’d gather valuable feedbacks and a variety of opinions from the group.
2. Embrace creativity
Unlock creative potential through using an effective company name. Firstly, focus on the objectives of your business and you can start to think out-of-the-box ideas on how to name your company.
3. Simplicity, Clarity and Legibility
Business names need to be as simple and catchy as possible. When setting up in Thailand, you need to keep in mind that your business paper works will go through many processes, thus one should keep a simple and easy to translate business name for convenience.
4. Name availability
Check the availability of your company name at the Commercial Registration Department which is part of the Ministry of Commerce. Service is available online through the Department of Business Development at www.dbd.go.th. The information you will retrieve includes the company’s name, date of registration, registration number and registration address. You can reserve a company name online if the search is completed and you knew that the name is available. Subsequently, you can continue other compulsory processes for company registration in Thailand.
